Fundraising activities have begun for the renovation of the 24th Street Theatre. The theater renovation project is expected to cost $150,000. This includes new seats, new carpet, and new curtains for the stage and house, refinishing of the stage floor, a new roof, and various updates and upgrades to the technology and interior. While we have a matching grant of $40,000 for the seats from Sacramento Metropolitan Arts Commission, this does not come close to covering the cost of the overall renovation.
Fun activities are planned to engage the community while showcasing our wonderful theater. These activities include movies, concerts and performances, sale of promotional merchandise, donation requests, online giving days, purchase of existing vintage seats and sponsoring the new seats.
First up is Holiday Movie weekend Dec. 16-17!
On both days, the fundraising activities will feature a movie and related activities and run from 1:30-4:30 p.m.
In addition to the movie “Elf” ($10 donation is requested) on Saturday, Dec. 16, we’ll host a Santa’s Workshop in the Garden Room where youngsters can decorate cookies, work on holiday crafts to take home, and enjoy holiday refreshments. We’ll also have a “sELFie” area and goodie bags that can be purchased to accompany the movie. Sacramento children’s entertainer Mister Cooper will lead a sing-along prior to the movie. Additional beverages and refreshments can be purchased.
On Sunday, Dec. 17, we’ll present the classic movie, “Miracle on 34th Street,” with a free holiday tea and cider bar. Mimosas, beer, wine, and soft drinks can be purchased. A $10 donation for the movie is requested. Donations for the movie will be applied directly to the theater renovation project.
While details are still being finalized, there will be a musical variety show in January, a Hawaiian dinner and show with Patrick Landeza on Friday, Feb. 9, and a dance/performing arts show in March. All proceeds will benefit the theater project.
In addition to the theater events, we are offering promotional T-shirts and totes for $20 and $12, respectively. The existing theater seats can be purchased with a suggested $75 donation. New seat sponsorships range from $250-$1,000 per seat or Theater: Promo T-shirts and totes are part of fundraising campaign $4,000-$15,000 per row. Seat sponsorships include recognition name plates on each seat along with permanent recognition in the lobby of the theater.
For more information or to see other ways to help, visit the Theatre Renovation page, or contact the Sierra 2 Center office.
By Terri Shettle Sierra 2 executive director