The theater was built in 1929 from plans by landmark architects Dean and Dean. Since the last theater update in 2005, we have logged more than 600,000 people, 3,000 shows, and 42,000 hours of activity in the 24th Street Theatre. The seats, carpet, stage, signage, and the roof need to be replaced.
Please Help with the RENOVATION!
Leave a Legacy— Sponsor a Seat
Make a seat (or a row of seats) your own through a tax-deductible sponsorship. Plaques on the armrests of every seat will memorialize your commitment to our theatre’s success.
- Front row center: $1,000 each or $15,000 for the row
- Premium Seats, 3 center rows behind first: $500 each or $10,000 row
- Premium Wings: $500 each
- Main Seating, center, right and left: $250 each or $5000 center row
- Back Rows: $250 each or $4000 row
Own a Piece of History: Buy a Historic Theatre Seat
The theater’s seats were purchased in 1979, after decades of use at Memorial Auditorium. Loving care, cleaning, and reupholstering them extended their life, but it is past time the seats were replaced so that audiences can enjoy many more years of quality entertainment in comfort and safety. Some seats will be relocated to the hallways and corridors, some will be sold and the rest auctioned. Would you like a piece of history in your home or business? Seats will be ready for pickup or limited neighborhood delivery in March 2018.
Help Pay for the New Roof
Last winter high winds and constant heavy rains lifted off hundreds of roof tiles sending them flying to the ground! Roof replacement work began Oct. 9th and was completed in three weeks — just in time for a performance. The cost to replace the roof will be $27,000. This phase needed to be done first due to all the dust and debris that fell into the theater during the roofing work.
Show Your Support: Buy a T Shirt or Tote Bag
We’ve printed up the first round of shirts and tote bags with local printer, Zen Threads on Franklin Blvd. Stop by the office or any of our upcoming events to purchase a shirt or tote to show your support for the project. Shirts will sell for $20 each and totes for $12. What a fun holiday gift, huh?
SMAC Matching Grant
Discussions about improving the theater have been going on for several years. Serving as the catalyst for a much bigger, long overdue theater improvement project. We successfully submitted a request for funding through the SMAC Arts & Cultural Facilities Grant. and were approved for matching funds to replace the 281 seats and bring the theater back to its full ‘experience’ potential.
For every dollar we ALL contribute to this project, SMAC will match it up to $40,000.
The Grand Total
We can’t do this without your help.
Our new roof came in at $27,000, the seats are expected to cost $85,000.The SMAC matching grant will “refund” up to $40,000 and we have $3,600 from your generous Big Day of Giving donations that will go toward the roof and seating. Adding in other renovations, including carpet, microphone transmitters, curtains, sign, etc., SCNA expects to spend approximately $150,000 on the renovation.The project is expected to be completed by the end of next year.
Community contributions will help bring the project to fruition without jeopardizing other important parts of our work (such as community events, Learnery programming, Senior Center Programming, and other facility maintenance).
About the 24th Street Theatre
The 24th Street Theatre was built as part of the Sierra School and is used for large meetings, lectures, film screenings, musical, theatrical and dance performances. The interior architecture, including wood beams and chandeliers, stage and dressing rooms date to the original construction of the auditorium in 1929.
Over the last 40 years our theater has offered musicals, children’s theatre, comedy, drama, experimental and original works by local authors as well as Broadway productions. Truly a Center for the Performing Arts, the 24th St Theatre has also welcomed concert performances by many Grammy-award winning musician’s and local artists, as well as dance and film companies.
Some of our frequent occupants of the theater include Front Street Animal Shelter, Young Actors Stage, Presley Theater Group, Light Opera Theatre of Sacramento (pictured above), WIC, Environmental Council of Sacramento, Sacramento Natural Food Co-op, Wild & Scenic Film Festival and the Community Writers of Squaw Valley. The renovation of the theater will enable continued use by our family of renters as well as attract other groups, such as musicians, notable speakers, performing arts festivals and other engagements that promote cultural connections.